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How to Choose a Diamond
Diamond Education

For many people, a diamond is the largest purchase of their life. With that consideration, --- recognizes the importance of understanding exactly what you are buying. This guide simplifies the four Cs — cut, color, clarity, and carat weight, as well as diamond shapes and certifications.
After reading this guide, you will be better prepared to choose the diamond that is right for you.
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Clarity is graded based on the number, location, size, and type of inclusions.

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The cut of a diamond determines its brilliance, dimensions, and finish.

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Learn how to find a diamond with the right color for your setting and budget.

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Learn how to balance both size and quality when selecting a diamond.

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Shape refers to the overall outline of the diamond when viewed from the top.

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A certified diamond's quality is guaranteed, and is therefore more valuable.

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